For the past two decades or so – Tel aviv has been my home.
The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)
The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.
To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different.
“Oh, the places you’ll go!” – Dr Seuss once said.
But who wants to venture out? Allow me to stay in my zone of comfort – so familiar and safe. No risk, no challenge, no effort – let me just scatter my days in the wind. As surprising as it may sound – most of us sin with these thoughts, and lately I found myself justifying – and almost convincing myself that the familiar and safe is the right place for me.
But the time has come to recalculate my route and reinvent myself. That’s how start-ups are – one day you’re a star and one day you run out of funds. Time to face complicated questions such as: what do you want to do? What do you love? What are your passions?
”It was on sale!“ – a phrase that makes my friends roll their eyes and crack up in laughter, every time I put it to use.
What can I do?! I‘m my own cliché! Give me a good sale, end of season discount or some unordinary deal – and I‘m rendered senseless.
In the past few years, I‘ve honed the skill of locating hot items in discounted prices, so I decided to write a hitchhiker‘s guide to the world of discounts.
(“Es-rim” – the Hebrew word for twenty)
Perhaps it’s the new year that just started, or the fact that in a few months – a new decade begins in my life (talk to me in June), I really don’t know… But lately, I’ve found myself calculating and measuring –
what have I accomplished over the years? What does the path I chose to walk down look like? What goals have I reached and what do the next decades have in store?
As part of my series of articles on career women who inspire me, I decided to feature Yael Rosen Ben-Shachar this week, who’s celebrating twenty (!) years of original Israeli creation at “Kisim” (pockets in Hebrew) – the handbag brand she owns.
Knitting, people! Knitting!
No, I’m not talking about a sweater or a pair of socks your grandmother knitted for you. I‘m also not referring to a tablecloth or crocheted curtains. I‘m talking about coarse woven carpets, bean bag chairs, a swing and an array of products – woven in brilliant colors, using traditional technique and with style you usually encounter in top design magazines.
That‘s what my morning with IOTA looked like – a big surprise.
And hey – what do you know! Turns out I‘m pretty good at knitting :-)