“Let’s do something Instagrammable” – that’s how the idea for the crazy elevator exhibition project I’ve been working on for the past few months came to life.
“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend!
When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start discussing business models and revenue… How can I put it… The picture changes entirely ;-)
So, I decided to invite Yael Kimelman to an indulgent brunch at Claro restaurant – as bloggers do – to set the record straight regarding all things concerning “new world people”, who maintain an oh so photogenic life and diverse career – all via their cellphone.
Last week I went back to the office.
I started a new position as the Marketing Manager of a large, influential law firm called GKH Law (or ”Gross“ – as it is known within the industry). 170 lawyers, a large administrative team, in short – madness.
And so – the transformation is complete!
(“Es-rim” – the Hebrew word for twenty)
Perhaps it’s the new year that just started, or the fact that in a few months – a new decade begins in my life (talk to me in June), I really don’t know… But lately, I’ve found myself calculating and measuring –
what have I accomplished over the years? What does the path I chose to walk down look like? What goals have I reached and what do the next decades have in store?
As part of my series of articles on career women who inspire me, I decided to feature Yael Rosen Ben-Shachar this week, who’s celebrating twenty (!) years of original Israeli creation at “Kisim” (pockets in Hebrew) – the handbag brand she owns.
Knitting, people! Knitting!
No, I’m not talking about a sweater or a pair of socks your grandmother knitted for you. I‘m also not referring to a tablecloth or crocheted curtains. I‘m talking about coarse woven carpets, bean bag chairs, a swing and an array of products – woven in brilliant colors, using traditional technique and with style you usually encounter in top design magazines.
That‘s what my morning with IOTA looked like – a big surprise.