Or… Same closet – different attitude
September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend.
Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity.
Every season we walk into stores, excited over the new color schemes and patterns – attacked with the urge to head on a shopping spree because “I have nothing to wear”, then – in a moment of clarity we wonder: “why did I by this item? What on earth was I thinking?”
After that happens, we make our best effort to rearrange our closet in order to make room for the new collection. We get rid of or donate clothes that have barely been worn and “pardon” many other items “because they might come back in style one day”… And so on. In one word – madness!
…Or: The full career woman’s fashion guide
Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear!
Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit?
So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address the many comments and questions you had asked me on the quick survey I held on my IG story, before my latest shooting day.
This week I‘ll be celebrating my 40th birthday. OMG!!!!!!!
How did this come about and where was I sleeping while all these years flew by? … Only god knows. Anyway, mentally – I‘m only 28.
Birthdays like these are considered milestones. On such an occasion, most of us will stop and take the time to conduct a vicious list of ambitions and achievements they‘ve yet to fulfill, and then there are those who will go through a crisis. My ”midlife crisis“ occurred when I was 36, by the way. I always was ahead of my time ;-)
I had quit my job and gone off to chase my dreams. In retrospect, that crisis was probably the best thing that ever happened to me.
Last week I went back to the office.
I started a new position as the Marketing Manager of a large, influential law firm called GKH Law (or ”Gross“ – as it is known within the industry). 170 lawyers, a large administrative team, in short – madness.
And so – the transformation is complete!
I‘m going back to a law firm, but this time – in the right position ;-)
For the past two decades or so – Tel aviv has been my home.
The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)
The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.
To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different.