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EIGHT30 The fall winter 2019-2020 fashion trends Tel Aviv street style punk spirit grunge and bondage 2
ON-TREND, THE LOOK

AW2019/20 TREND REPORT

Or… Same closet – different attitude

September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend.

Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity.

Every season we walk into stores, excited over the new color schemes and patterns – attacked with the urge to head on a shopping spree because “I have nothing to wear”, then – in a moment of clarity we wonder: “why did I by this item? What on earth was I thinking?”

After that happens, we make our best effort to rearrange our closet in order to make room for the new collection. We get rid of or donate clothes that have barely been worn and “pardon” many other items “because they might come back in style one day”… And so on. In one word – madness!

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EIGHT30 - STYLE FOR RENT - Tel Aviv street style - urban jungle
THE LOOK

AS REQUESTED: WHAT TO WEAR TO WORK

…Or: The full career woman’s fashion guide

Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear!
Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit?
So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address the many comments and questions you had asked me on the quick survey I held on my IG story, before my latest shooting day. Continue Reading

EIGHT30 lilach elgrably daniel wellington daniella lehavi POLI HOUSE HOTEL TEL AVIV H STERN 5
MIND YOUR BUSINESS

Recalculating route

Last week I went back to the office.

I started a new position as the Marketing Manager of a large, influential law firm called GKH Law (or ”Gross“ – as it is known within the industry). 170 lawyers, a large administrative team, in short – madness.

And so – the transformation is complete!

I‘m going back to a law firm, but this time – in the right position ;-) Continue Reading

EIGHT30 MAYA NEGRI versace sunglasses Paula bianco jewelry
ON-TREND, THE LOOK

TEL AVIV YA HABIBI

For the past two decades or so – Tel aviv has been my home.

The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)

The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.

To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different. Continue Reading

EIGHT30 30 Mon Guerlain Edt Bloom Of Rose h&m sweater zara skirt heels intercontinental hotel tel aviv
COFFEE AND MASCARA

LET YOURSELF BLOOM

“Oh, the places you’ll go!” – Dr Seuss once said.

But who wants to venture out? Allow me to stay in my zone of comfort – so familiar and safe. No risk, no challenge, no effort – let me just scatter my days in the wind. As surprising as it may sound – most of us sin with these thoughts, and lately I found myself justifying – and almost convincing myself that the familiar and safe is the right place for me.

But the time has come to recalculate my route and reinvent myself. That’s how start-ups are – one day you’re a star and one day you run out of funds. Time to face complicated questions such as: what do you want to do? What do you love? What are your passions? Continue Reading