This week I‘ll be celebrating my 40th birthday. OMG!!!!!!!
How did this come about and where was I sleeping while all these years flew by? … Only god knows. Anyway, mentally – I‘m only 28.
Birthdays like these are considered milestones. On such an occasion, most of us will stop and take the time to conduct a vicious list of ambitions and achievements they‘ve yet to fulfill, and then there are those who will go through a crisis. My ”midlife crisis“ occurred when I was 36, by the way. I always was ahead of my time ;-)
I had quit my job and gone off to chase my dreams. In retrospect, that crisis was probably the best thing that ever happened to me.
Last week I went back to the office.
I started a new position as the Marketing Manager of a large, influential law firm called GKH Law (or ”Gross“ – as it is known within the industry). 170 lawyers, a large administrative team, in short – madness.
And so – the transformation is complete!
I‘m going back to a law firm, but this time – in the right position ;-)
For the past two decades or so – Tel aviv has been my home.
The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)
The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.
To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different.
“Oh, the places you’ll go!” – Dr Seuss once said.
But who wants to venture out? Allow me to stay in my zone of comfort – so familiar and safe. No risk, no challenge, no effort – let me just scatter my days in the wind. As surprising as it may sound – most of us sin with these thoughts, and lately I found myself justifying – and almost convincing myself that the familiar and safe is the right place for me.
But the time has come to recalculate my route and reinvent myself. That’s how start-ups are – one day you’re a star and one day you run out of funds. Time to face complicated questions such as: what do you want to do? What do you love? What are your passions?
”It was on sale!“ – a phrase that makes my friends roll their eyes and crack up in laughter, every time I put it to use.
What can I do?! I‘m my own cliché! Give me a good sale, end of season discount or some unordinary deal – and I‘m rendered senseless.
In the past few years, I‘ve honed the skill of locating hot items in discounted prices, so I decided to write a hitchhiker‘s guide to the world of discounts.