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CLOTHES

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THE LOOK

Things to do before you‘re 40

This week I‘ll be celebrating my 40th birthday. OMG!!!!!!!

How did this come about and where was I sleeping while all these years flew by? … Only god knows. Anyway, mentally – I‘m only 28.

Birthdays like these are considered milestones. On such an occasion, most of us will stop and take the time to conduct a vicious list of ambitions and achievements they‘ve yet to fulfill, and then there are those who will go through a crisis. My ”midlife crisis“ occurred when I was 36, by the way. I always was ahead of my time ;-)

I had quit my job and gone off to chase my dreams. In retrospect, that crisis was probably the best thing that ever happened to me. Continue Reading

June 18, 2019
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MIND YOUR BUSINESS

Recalculating route

Last week I went back to the office.

I started a new position as the Marketing Manager of a large, influential law firm called GKH Law (or ”Gross“ – as it is known within the industry). 170 lawyers, a large administrative team, in short – madness.

And so – the transformation is complete!

I‘m going back to a law firm, but this time – in the right position ;-) Continue Reading

June 2, 2019
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ON-TREND, THE LOOK

TEL AVIV YA HABIBI

For the past two decades or so – Tel aviv has been my home.

The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)

The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.

To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different. Continue Reading

April 1, 2019
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COFFEE AND MASCARA

LET YOURSELF BLOOM

“Oh, the places you’ll go!” – Dr Seuss once said.

But who wants to venture out? Allow me to stay in my zone of comfort – so familiar and safe. No risk, no challenge, no effort – let me just scatter my days in the wind. As surprising as it may sound – most of us sin with these thoughts, and lately I found myself justifying – and almost convincing myself that the familiar and safe is the right place for me.

But the time has come to recalculate my route and reinvent myself. That’s how start-ups are – one day you’re a star and one day you run out of funds. Time to face complicated questions such as: what do you want to do? What do you love? What are your passions? Continue Reading

March 26, 2019
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ON-TREND, THE LOOK

IT WAS ON SALE

”It was on sale!“ – a phrase that makes my friends roll their eyes and crack up in laughter, every time I put it to use.

What can I do?! I‘m my own cliché! Give me a good sale, end of season discount or some unordinary deal – and I‘m rendered senseless.

In the past few years, I‘ve honed the skill of locating hot items in discounted prices, so I decided to write a hitchhiker‘s guide to the world of discounts. Continue Reading

February 20, 2019