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tel aviv street style

EIGHT30 claro restaurant tel aviv Yael Kimelman Life By B
MIND YOUR BUSINESS

LIFE BY B

“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend!

When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start discussing business models and revenue… How can I put it… The picture changes entirely ;-)

So, I decided to invite Yael Kimelman to an indulgent brunch at Claro restaurant – as bloggers do – to set the record straight regarding all things concerning “new world people”, who maintain an oh so photogenic life and diverse career – all via their cellphone.  Continue Reading

EIGHT30 The fall winter 2019-2020 fashion trends Tel Aviv street style punk spirit grunge and bondage 2
ON-TREND, THE LOOK

AW2019/20 TREND REPORT

Or… Same closet – different attitude

September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend.

Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity.

Every season we walk into stores, excited over the new color schemes and patterns – attacked with the urge to head on a shopping spree because “I have nothing to wear”, then – in a moment of clarity we wonder: “why did I by this item? What on earth was I thinking?”

After that happens, we make our best effort to rearrange our closet in order to make room for the new collection. We get rid of or donate clothes that have barely been worn and “pardon” many other items “because they might come back in style one day”… And so on. In one word – madness!

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EIGHT30 - STYLE FOR RENT - Tel Aviv street style - urban jungle
THE LOOK

AS REQUESTED: WHAT TO WEAR TO WORK

…Or: The full career woman’s fashion guide

Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear!
Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit?
So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address the many comments and questions you had asked me on the quick survey I held on my IG story, before my latest shooting day. Continue Reading

EIGHT30, Vered Bouskila, Olympic sailor, Israeli Olympic Committee, Tel Aviv street style, Fila, Marina, Boat, sportswear
MIND YOUR BUSINESS, THE LOOK

breakfast of champions

“Coming to the beach?” Two words I have never used during a work day (…unfortunately). But there are some lucky ladies that call the beach their office and the sun their desk lamp running their career to its light.

As part of the article series about career women who inspire me, this week I decided to host an impressive woman who made the sea in to a glorious career. A real champion with awards (!!!) – Attorney Vered Bouskila, former Olympic sailor and vice president of business development and project management at the Israeli Olympic Committee. Continue Reading

eight30 - dior sunglasses - tommy hilfiger - celine bag - tel aviv street style - zara - liat gilad jewelry
MIND YOUR BUSINESS, THE LOOK

DO IT YOURSELF

Good morning to all the dreamers!

Yes, Yes… you out there. You with the amazing ideas that wake up every morning, waiting for happiness, but life doesn’t have any room in the calendar for it.

So there are reasons, excuses, detailed explanations, but between us – Why not now?

Are you moving uncomfortably in your seat right now? GOOD! But before everything, it should be made clear – There is no need for sharp movements, embarking on financial adventures or quitting your job, god forbid. You can try, taste, test and make decisions later.  By the way, after the decision has been made, it’s advised to ask questions. To check whether the path you have chosen leads you to the place you were aiming for, or whether it’s appropriate to examine a change of course. 

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