“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend!
When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start discussing business models and revenue… How can I put it… The picture changes entirely ;-)
So, I decided to invite Yael Kimelman to an indulgent brunch at Claro restaurant – as bloggers do – to set the record straight regarding all things concerning “new world people”, who maintain an oh so photogenic life and diverse career – all via their cellphone.
Or… Same closet – different attitude
September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend.
Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity.
Every season we walk into stores, excited over the new color schemes and patterns – attacked with the urge to head on a shopping spree because “I have nothing to wear”, then – in a moment of clarity we wonder: “why did I by this item? What on earth was I thinking?”
After that happens, we make our best effort to rearrange our closet in order to make room for the new collection. We get rid of or donate clothes that have barely been worn and “pardon” many other items “because they might come back in style one day”… And so on. In one word – madness!
…Or: The full career woman’s fashion guide
Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear!
Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit?
So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address the many comments and questions you had asked me on the quick survey I held on my IG story, before my latest shooting day.