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eight30

EIGHT30 blog for Shenkar department of Fashion Design Ann Dahan Safe zone
ON-TREND, THE LOOK

SCHOOL OF DREAMS

The Covid 19 pandemic, along with the financial crisis and the combative state of mind that has spread like fire in the country lately, have pushed us all to become more practical, leaving us less time to be “dreamers”. Truly, who has the time for ambition when all around us businesses are experiencing such hardships and are closing down?!

Personally, over the past few months I’ve felt uncomfortable posting content on social media. Don’t get me wrong, escapism is awesome and is very necessary some of the time, but I certainly didn’t want to seem detached.

As for inspiration… That’s another challenging issue. Inspiration isn’t spread across newspaper pages, nor is it displayed on billboards along the Ayalon freeway.

And so, I sought out to find inspiration. Because this new day-to-day routine is here to stay (at least for the near future), and we all must “own” at least one dream or one pleasant thought, to ensure that at the end of the day – a smile is brought to our face. Continue Reading

EIGHT30 HAIFA CITY TOUR bahai gardens 3
YES, WEEKEND!

FORGIVE ME HAIFA FOR I HAVE SINNED

Or: How did I not see this coming? 

Forgive me Haifa, for I have sinned. I was always sarcastic and never gave you a fair chance.

Well, you know how it is… Eye rolls and eyebrow raisings in response to rumors of “something cool that’s happening in town”, are like a national sport to us Haifa natives. Isn’t that so?! ;-)

Similar to most of my friends, I too left Haifa in favor of “the city that never stops” about twenty years ago. Since then, my visits to Haifa have narrowed down to Friday night dinners with my family and watching videos of wild boars chewing up public playgrounds. But 24 hours in your company, made me realize that you’re basically what other cities aspire to be like – you have a female mayor (!), public transportation and commerce that is active on Saturdays, true coexistence, recreational and leisure culture… And wow! You are absolutely beautiful! Continue Reading

EIGHT30, black & white, tel aviv street style, Salvatore Ferragamo, martella bags,
THE LOOK

YES / NO, BLACK / WHITE

Purim (aka Jewish Halloween) is the most intriguing psychological experiment that takes place here every year.

Think about it, we all wear costumes and masks just to get free and bring our real selves to the world without filters and protections.

If we experience this liberation, joy and lightheartedness … Why isn’t every day Purim?!

I will leave the personal interpretation of filters and masks to each and every one of you, but it turns out that even with regard to fashion and design, most of us prefer our reality monotonous – yes / no, black / white.

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EIGHT30 - dana sidi - love - valentine's day - gold
THE LOOK

LOVE AND OTHER DRUGS

Valentine’s Day is here again and with it so are the fashion magazines colored in red and pink, in an attempt to inspire us… Come on, what a cliché.

I do not know about you, but in my eyes, there are many colors that can describe love and relationships can take on different forms, so the traditional pattern is too narrow to contain them all.

So, since the percentage of men who read my blog recently rose, I decided to save my red hearts and this time write to the hearts of both sexes.

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EIGHT30 - holyland civilians - TEL AVIV STREET STYLE - zara - ata
THE LOOK

HOLY WORK

On a particularly wintry morning, the weather man reported the damage that the storm from the night before had caused and I prayed for just one hour of clear skies so I can get the shot for this post. “I’ve already had tough shooting days" I tell myself, looking worriedly at the sky, and immediately remember the love and warmth that I get from all of you when you see inspiring sights.

Maybe it's me, maybe you … or the combination of the two of us together that makes me want to be the best there is. Creative, unique, diverse and different. But what is certain, is that the relentless pursuit of integrity brings me, quite often, to the edge. To stand in the freezing cold, wind and rain in light clothes to create a fantasy or work until the wee hours of the morning on a client’s presentation. That's it, there's no peace for ambitious people ;-)

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