When I came up with EIGHT30, I wanted to open the doors to my world and create a space where career women can get inspiration and ideas for integrating fashion and style into their lifestyles. Since then, just like a fine Swiss watch, I’m writing, editing, shooting and producing content for you, in the hope that it touches you. I look for the exact look that will fit into the right scene and that tells an interesting story, from a slightly different perspective… simple ;-)
To this day, I haven’t exposed my creative and work process, except for little peeks and "behind the scenes" videos on my Instagram stories (if you’re not familiar with this concept yet, click on the profile picture of my Instagram account – you’ll discover a whole world of content). Though each "innocent" image has had hours of work invested in it, thought and discussions with Nimrod my photographer and prolonged staring into the distance (I wonder if you too stare in to the distance as you ponder?).
I went on vacation outside the city. Just like that. In the middle of the week.
I don’t know about you, but the thought of that even being possible, without booking time off in advance from work, without rescheduling meetings and starting to program my “out of office” messages, excites the hell out of me. I can’t remember the last time I answered “YES” to a spontaneous getaway, without using those awful pair of words "board meeting".
This whole occurrence was so unusual to the point where even Mrs. Waze didn’t believe her eyes when I input the destination – Moshav Liman, which is located along the coast of Western Galilee. I even had to stop twice (!) Just to make sure I was going in the right direction.
You know that moment when you look at a picture from your past, embarrassed and say to yourself "My god, I can't believe I once looked like that?"
I'll give you a hint, it's usually the picture from some school party, an overnight trip or a family event, those you prepared for, and spent time, hours and thoughts in front of the mirror.
I have a few pictures like that, but the most memorable one, is the one most taken, during my recruitment party for the army – dressed in a purple, velvet maxi dress, brown colored lipstick, long hair and thin eyebrows, you can't get anymore embarrassing than that! By the way, for years that miserable picture was shown to every passerby in my dad's office (dad if you haven't destroyed it yet, this is the time to do so).
What was I thinking when I put together that heavy look?! There's no way that I actually thought I looked fashionable and cool… but then velvet came back to my life.
Everyone that knows me knows that I always preach color – "colors, colors, colors!" To try new shades, think outside the box and adopt a new look.
But every few seasons there is one color that stands out, that turns every visit to a shop into a trip back in time, as if I went back to my days in the Army and entered the military storekeeping. There, from the top of the gun cleaning cloth hills and the mountains of old rugged uniforms, you can't help but remember, the amused look on the face of the most important man in the area. The stylist that decides destinies and sets the future – who will be a bombshell and who will bomb out – the store keeper.
In other words, I as well, just like many Israelis, developed a certain caution and suspicion towards this shade of green. Still, five years in the army did their job (Lieutenant Kochavit Akunis, nice to meet you).
A friend of mine asked me to write about Abundance.
"Abundance?!" I asked. What do you mean write about Abundance?
"I decided that this year would be a year of abundance in every meaning and every way – love, friendship, success, money, health and more", she explained, "that's why if you want your year to be full of all of the things that you wish for yourself, you need to open yourself up to abundance, to wish it upon yourself and all of your readers".
That's an interesting approach… I thought to myself, though I quickly went back to what I was doing. I mean, between us, who has time to think about abundance, when you're busy laying the foundation of a new career and the only thing you have on your mind is an upcoming photoshoot?
After a few days, I went out for a walk around the city to get some inspiration. I visited shops, browsed through clothes, strolled around galleries and even discovered a new boutique hotel. Suddenly, like the old Tetris game, everything fell into place, and the bottom line became clear – it's the end of the minimalist era and the start of the overload era. Abundance!!!