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Spring Summer 2020 TREND REPORT EIGHT30 Elemento design tel aviv Cos H&M
ON-TREND, THE LOOK

SPRING \ SUMMER 2020 TREND REPORT

The days are the days of Corona, and it seems as if we‘ve all been cast to involuntarily participate in a horror film.

I tried to think of a way to improve the atmosphere (if only slightly), because surely – there‘s only so much time one can spend reading about the progress of the pandemic?!
Optimists suggest patiently waiting for spring and the warmer days it brings, so it felt appropriate to inform you about the fashion trends that will characterize spring/summer 2020… Because masks, nylon gloves and white jumpsuits will no longer be in style, and it‘s best to stay up to date ;-) Continue Reading

March 19, 2020
eight30 - Maskit Boutique Hotel in Liman - Marc Jacobs bag - zara shoes - vacation - getaway - lilach elgrably - dior - breakfast - Daniel Wellington watch
THE LOOK

INSPIRATION, TRANSLATION AND OTHER STORIES

When I came up with EIGHT30, I wanted to open the doors to my world and create a space where career women can get inspiration and ideas for integrating fashion and style into their lifestyles. Since then, just like a fine Swiss watch, I’m writing, editing, shooting and producing content for you, in the hope that it touches you. I look for the exact look that will fit into the right scene and that tells an interesting story, from a slightly different perspective… simple ;-)

To this day, I haven’t exposed my creative and work process, except for little peeks and "behind the scenes" videos on my Instagram stories (if you’re not familiar with this concept yet, click on the profile picture of my Instagram account – you’ll discover a whole world of content). Though each "innocent" image has had hours of work invested in it, thought and discussions with Nimrod my photographer and prolonged staring into the distance (I wonder if you too stare in to the distance as you ponder?).

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February 21, 2017
eight30 - Maskit Boutique Hotel in Liman - kipling bag - zara shoes - vacation - getaway - lilach elgrably - dress
THE LOOK, YES, WEEKEND!

MASKIT

I went on vacation outside the city. Just like that. In the middle of the week.

I don’t know about you, but the thought of that even being possible, without booking time off in advance from work, without rescheduling meetings and starting to program my “out of office” messages, excites the hell out of me. I can’t remember the last time I answered “YES” to a spontaneous getaway, without using those awful pair of words "board meeting".

This whole occurrence was so unusual to the point where even Mrs. Waze didn’t believe her eyes when I input the destination – Moshav Liman, which is located along the coast of Western Galilee. I even had to stop twice (!) Just to make sure I was going in the right direction.

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February 7, 2017
eight30 - velvet dress jacket heels - h.stern - chanel makeup - castro - zadig & voltaire - the poli house hotel tel aviv
THE LOOK

VELVET CRUSH

You know that moment when you look at a picture from your past, embarrassed and say to yourself "My god, I can't believe I once looked like that?"

I'll give you a hint, it's usually the picture from some school party, an overnight trip or a family event, those you prepared for, and spent time, hours and thoughts in front of the mirror.

I have a few pictures like that, but the most memorable one, is the one most taken, during my recruitment party for the army – dressed in a purple, velvet maxi dress, brown colored lipstick, long hair and thin eyebrows, you can't get anymore embarrassing than that! By the way, for years that miserable picture was shown to every passerby in my dad's office (dad if you haven't destroyed it yet, this is the time to do so).

What was I thinking when I put together that heavy look?! There's no way that I actually thought I looked fashionable and cool… but then velvet came back to my life.

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December 13, 2016
eight30 - army green - military chic - stradivarius - zara - H.stern - pearls - dior sunglasses
THE LOOK

ARMY GREEN

Everyone that knows me knows that I always preach color – "colors, colors, colors!" To try new shades, think outside the box and adopt a new look.

But every few seasons there is one color that stands out, that turns every visit to a shop into a trip back in time, as if I went back to my days in the Army and entered the military storekeeping. There, from the top of the gun cleaning cloth hills and the mountains of old rugged uniforms, you can't help but remember, the amused look on the face of the most important man in the area. The stylist that decides destinies and sets the future – who will be a bombshell and who will bomb out – the store keeper.

In other words, I as well, just like many Israelis, developed a certain caution and suspicion towards this shade of green. Still, five years in the army did their job (Lieutenant Kochavit Akunis, nice to meet you).

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November 29, 2016