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Spring it on!

EIGHT30's guide to the key fashion trends to know about for spring/summer 2018

Good morning, spring is here!

Important existential questions like "Where do you celebrate the Passover Seder?“ Fill the air. New designs and models pop up like mushrooms after the rain and the office is handing out holiday coupons again.

So, before you rush to cash in those gift cards on pots for your mother, I've decided to share with you the list of trends you must adopt in spring – summer 2018.

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eight30 - velvet dress jacket heels - h.stern - chanel makeup - castro - zadig & voltaire - the poli house hotel tel aviv


You know that moment when you look at a picture from your past, embarrassed and say to yourself "My god, I can't believe I once looked like that?"

I'll give you a hint, it's usually the picture from some school party, an overnight trip or a family event, those you prepared for, and spent time, hours and thoughts in front of the mirror.

I have a few pictures like that, but the most memorable one, is the one most taken, during my recruitment party for the army – dressed in a purple, velvet maxi dress, brown colored lipstick, long hair and thin eyebrows, you can't get anymore embarrassing than that! By the way, for years that miserable picture was shown to every passerby in my dad's office (dad if you haven't destroyed it yet, this is the time to do so).

What was I thinking when I put together that heavy look?! There's no way that I actually thought I looked fashionable and cool… but then velvet came back to my life.

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eight30 - patches badges pins - fashion trend - castro - dior - the poli house hotel


A friend of mine asked me to write about Abundance.

"Abundance?!" I asked. What do you mean write about Abundance?

"I decided that this year would be a year of abundance in every meaning and every way – love, friendship, success, money, health and more", she explained, "that's why if you want your year to be full of all of the things that you wish for yourself, you need to open yourself up to abundance, to wish it upon yourself and all of your readers".

That's an interesting approach… I thought to myself, though I quickly went back to what I was doing. I mean, between us, who has time to think about abundance, when you're busy laying the foundation of a new career and the only thing you have on your mind is an upcoming photoshoot?

After a few days, I went out for a walk around the city to get some inspiration. I visited shops, browsed through clothes, strolled around galleries and even discovered a new boutique hotel. Suddenly, like the old Tetris game, everything fell into place, and the bottom line became clear – it's the end of the minimalist era and the start of the overload era. Abundance!!! 

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eight30 - artemisia - limor zohar shavit - art gallery - ella luna - dior - castro - zadig & voltaire


From the day I decided to let the comfort zone go and turn to a new profession I got a lot of support and encouragement from those around me. But the word that kept repeating itself was "courage".

But if you thought I was brave, wait till you to meet Limor Zohar Shavit! A member of the career women secret club that is a great source of inspiration to me.

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eight30 - castro - YvesRocher - The Norman Tel-Aviv - breakfast -bff


I don't know which social circles you hang out in, but one look at my friends will testify that they belong to the "Venus's (Hebrew: Noga) women" club – Opinionated career women, leaders and influencers in their industry, with keen fashion sense and fine taste (how could it not be?!).

I decided to expose the ladies of this secret club, my source of inspiration, in a series of posts. After all, Eight Thirty is not just my hour. Allow me to introduce Noga Plotnik – The head of Public Relations for Castro and Yves Rocher's marketing manager – a French cosmetics and beauty brand, mother to Romi and Michael, wife to Ohad (… only god knows how she lets him interview Hamas operatives on a daily basis) and president of the club "Blondes have more fun".

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