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EIGHT30 - STYLE FOR RENT - Tel Aviv street style - urban jungle
THE LOOK

AS REQUESTED: WHAT TO WEAR TO WORK

…Or: The full career woman’s fashion guide

Do you know that feeling? Standing in front of your closet in the morning, thinking to yourself: I have nothing to wear!
Taking that same thought along with you to the office, stopping by the mall on your way home, then in a moment of insanity – purchasing lots of items (because there was a sale or any other excuse) only to find out the next day that a sequined skirt, a beach top and flip flops don’t make up the best office outfit?
So, to make matters easy for all of us, I decided to write a dress guide for the fashionable career woman, and to address the many comments and questions you had asked me on the quick survey I held on my IG story, before my latest shooting day. Continue Reading

EIGHT30 glick swimwear POLI HOUSE HOTEL TEL AVIV STUDIO SCHERMANN via rothstein ZARA BURBERRY
THE LOOK

Things to do before you‘re 40

This week I‘ll be celebrating my 40th birthday. OMG!!!!!!!

How did this come about and where was I sleeping while all these years flew by? … Only god knows. Anyway, mentally – I‘m only 28.

Birthdays like these are considered milestones. On such an occasion, most of us will stop and take the time to conduct a vicious list of ambitions and achievements they‘ve yet to fulfill, and then there are those who will go through a crisis. My ”midlife crisis“ occurred when I was 36, by the way. I always was ahead of my time ;-)

I had quit my job and gone off to chase my dreams. In retrospect, that crisis was probably the best thing that ever happened to me. Continue Reading

EIGHT30 MAYA NEGRI versace sunglasses Paula bianco jewelry
ON-TREND, THE LOOK

TEL AVIV YA HABIBI

For the past two decades or so – Tel aviv has been my home.

The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)

The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.

To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different. Continue Reading

EIGHT30 sandro burberry chloe Tel Aviv Vibes
ON-TREND, THE LOOK

IT WAS ON SALE

”It was on sale!“ – a phrase that makes my friends roll their eyes and crack up in laughter, every time I put it to use.

What can I do?! I‘m my own cliché! Give me a good sale, end of season discount or some unordinary deal – and I‘m rendered senseless.

In the past few years, I‘ve honed the skill of locating hot items in discounted prices, so I decided to write a hitchhiker‘s guide to the world of discounts. Continue Reading

EIGHT30 - STUDIO VENDOME - DERHY DRESS - TEL AVIV STREET STYLE - AW2018
ON-TREND, THE LOOK

AW2018/19 TRENDS – PART II

THE KEY FASHION TRENDS TO KNOW ABOUT FOR AUTUMN – WINTER 2018/19

It is now official – daylight saving time has begun and the days have turned a bit colder.

Although it seemed for a minute like winter has failed to arrive, there‘s a big chance that while you‘re reading these lines winter will have already landed in our region.

So yes, the Israeli winter is warmer compared to farther regions abroad, but there‘s no reason it should be any less fashionable and updated. So I decided to put together a follow-up article to the trend guide I posted a few weeks ago and set some order in the various fashion trends I haven‘t addressed yet. Continue Reading