For the past two decades or so – Tel aviv has been my home.
The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)
The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.
To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different.
“Oh, the places you’ll go!” – Dr Seuss once said.
But who wants to venture out? Allow me to stay in my zone of comfort – so familiar and safe. No risk, no challenge, no effort – let me just scatter my days in the wind. As surprising as it may sound – most of us sin with these thoughts, and lately I found myself justifying – and almost convincing myself that the familiar and safe is the right place for me.
But the time has come to recalculate my route and reinvent myself. That’s how start-ups are – one day you’re a star and one day you run out of funds. Time to face complicated questions such as: what do you want to do? What do you love? What are your passions?