I flew to Eilat for vacation.
Why Eilat? Because I'm in love with that city. Honestly!
Like many things in life, there are also two schools of thought when it comes to Eilat, for some it’s a transit city on the way to their vacation in the Sinai Desert or nearby Aqaba and others find it very charming. Beach, heat, duty free shopping and If you arrive before the start of the season, the desert city can offer quite the pampering holiday.
When I came up with EIGHT30, I wanted to open the doors to my world and create a space where career women can get inspiration and ideas for integrating fashion and style into their lifestyles. Since then, just like a fine Swiss watch, I’m writing, editing, shooting and producing content for you, in the hope that it touches you. I look for the exact look that will fit into the right scene and that tells an interesting story, from a slightly different perspective… simple ;-)
To this day, I haven’t exposed my creative and work process, except for little peeks and "behind the scenes" videos on my Instagram stories (if you’re not familiar with this concept yet, click on the profile picture of my Instagram account – you’ll discover a whole world of content). Though each "innocent" image has had hours of work invested in it, thought and discussions with Nimrod my photographer and prolonged staring into the distance (I wonder if you too stare in to the distance as you ponder?).
I went on vacation outside the city. Just like that. In the middle of the week.
I don’t know about you, but the thought of that even being possible, without booking time off in advance from work, without rescheduling meetings and starting to program my “out of office” messages, excites the hell out of me. I can’t remember the last time I answered “YES” to a spontaneous getaway, without using those awful pair of words "board meeting".
This whole occurrence was so unusual to the point where even Mrs. Waze didn’t believe her eyes when I input the destination – Moshav Liman, which is located along the coast of Western Galilee. I even had to stop twice (!) Just to make sure I was going in the right direction.