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THE LOOK

eight30 - Versus Versace - Portay - Retrosuperfuture - Marc Jacobs - kenneth cole - Pandora
THE LOOK

NEON

Good morning, it's eight thirty and it's time to shine!

Before you escape the hot summer sun rays that penetrate the neon office spaces, let's talk about how much you let yourself glow? yes, to shine, from the inside and out.

So ok, you might not be that crazy jumpy girl at the full moon parties in Thailand, you've swapped the colorful body paint with highlighters, tags and sticky notes and threw away, a long time ago, that GAZOZ or OP Tshirt that you got as a present in junior high, but what does all this have to do with your desire to feel great?!

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August 2, 2016
eight30 - castro - YvesRocher - The Norman Tel-Aviv - breakfast -bff
MIND YOUR BUSINESS, THE LOOK

WOMEN ARE FROM VENUS

I don't know which social circles you hang out in, but one look at my friends will testify that they belong to the "Venus's (Hebrew: Noga) women" club – Opinionated career women, leaders and influencers in their industry, with keen fashion sense and fine taste (how could it not be?!).

I decided to expose the ladies of this secret club, my source of inspiration, in a series of posts. After all, Eight Thirty is not just my hour. Allow me to introduce Noga Plotnik – The head of Public Relations for Castro and Yves Rocher's marketing manager – a French cosmetics and beauty brand, mother to Romi and Michael, wife to Ohad (… only god knows how she lets him interview Hamas operatives on a daily basis) and president of the club "Blondes have more fun".

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July 26, 2016
eight30 - h&m - cramim hotel spa - zara - erroca - nina ricci sunglasses
THE LOOK

IN & OUT

You're probably familiar with this – The workday is over, the sun is refusing to set and you've decided to take advantage of the rest of the day and spend it in summer style.

You've left the office proud of yourself for the burst of spontaneity and the sudden zest for life, you fill your lungs with fresh air and suddenly a free spirit crosses your path. Her long flowy hair blowing in the wind, her legs light like a gazelle and before you could even say snapchat she throws this look your way, like an arrow hitting its target, and says "excuse me Ma'am"?

Excuse me??? Ma'am??? Do I look like a Madam to you!?

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July 5, 2016
eight30 - Alexander McQueen - H.stern - alaia shoes - cramim hotel - birthday
THE LOOK

WINE NOT?!

Tomorrow I will be celebrating my 37 birthday.

This is a great opportunity to be thankful for some really good genes and also for a magnificent family, who runs cosmetic and beauty salons… or as my mom always says: “You need to know who to be born to” ;- )

I don’t know to what conclusion you’ve reached in your last soul searching, but for me, it seems I must be smarter than I’ve ever been, more honest with myself and much happier.

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June 21, 2016
eight30 - cramim hotel - castro - wine - erroca
THE LOOK, YES, WEEKEND!

THE GLAMOROUS LIFE

We were out on a fashion shoot day.

By “we” I mean Nimrod – my good friend and the talented photographer who has been accompanying me in the past year, a bunch of garments, and myself.

As like any other shooting days, we decided to meet on a Friday morning (which is the career women's day off), when this time the purpose was to shoot a fashion production dedicated to Shavuot holiday.

I woke up at 05:30AM (it’s amazing how I jump out of bed like an Olympic athlete for shooting days while on other days the alarm clock is tired of playing the same sound and begs for me to wake up and get my buttocks towards the shower), styled my hair, slowly put on my makeup and then, just when I started feeling like a model, went to load our production equipment into my private vehicle… Oh definitely! This is what you call the glamorous life! ;- )

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June 14, 2016