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eighty

EIGHT30 blog for Shenkar department of Fashion Design Ann Dahan Safe zone
ON-TREND, THE LOOK

SCHOOL OF DREAMS

The Covid 19 pandemic, along with the financial crisis and the combative state of mind that has spread like fire in the country lately, have pushed us all to become more practical, leaving us less time to be “dreamers”. Truly, who has the time for ambition when all around us businesses are experiencing such hardships and are closing down?!

Personally, over the past few months I’ve felt uncomfortable posting content on social media. Don’t get me wrong, escapism is awesome and is very necessary some of the time, but I certainly didn’t want to seem detached.

As for inspiration… That’s another challenging issue. Inspiration isn’t spread across newspaper pages, nor is it displayed on billboards along the Ayalon freeway.

And so, I sought out to find inspiration. Because this new day-to-day routine is here to stay (at least for the near future), and we all must “own” at least one dream or one pleasant thought, to ensure that at the end of the day – a smile is brought to our face. Continue Reading

EIGHT30 HAIFA CITY TOUR bahai gardens 3
YES, WEEKEND!

FORGIVE ME HAIFA FOR I HAVE SINNED

Or: How did I not see this coming? 

Forgive me Haifa, for I have sinned. I was always sarcastic and never gave you a fair chance.

Well, you know how it is… Eye rolls and eyebrow raisings in response to rumors of “something cool that’s happening in town”, are like a national sport to us Haifa natives. Isn’t that so?! ;-)

Similar to most of my friends, I too left Haifa in favor of “the city that never stops” about twenty years ago. Since then, my visits to Haifa have narrowed down to Friday night dinners with my family and watching videos of wild boars chewing up public playgrounds. But 24 hours in your company, made me realize that you’re basically what other cities aspire to be like – you have a female mayor (!), public transportation and commerce that is active on Saturdays, true coexistence, recreational and leisure culture… And wow! You are absolutely beautiful! Continue Reading

Spring Summer 2020 TREND REPORT EIGHT30 Elemento design tel aviv Cos H&M
ON-TREND, THE LOOK

SPRING \ SUMMER 2020 TREND REPORT

The days are the days of Corona, and it seems as if we‘ve all been cast to involuntarily participate in a horror film.

I tried to think of a way to improve the atmosphere (if only slightly), because surely – there‘s only so much time one can spend reading about the progress of the pandemic?!
Optimists suggest patiently waiting for spring and the warmer days it brings, so it felt appropriate to inform you about the fashion trends that will characterize spring/summer 2020… Because masks, nylon gloves and white jumpsuits will no longer be in style, and it‘s best to stay up to date ;-) Continue Reading

EIGHT30 claro restaurant tel aviv Yael Kimelman Life By B
MIND YOUR BUSINESS

LIFE BY B

“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend!

When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start discussing business models and revenue… How can I put it… The picture changes entirely ;-)

So, I decided to invite Yael Kimelman to an indulgent brunch at Claro restaurant – as bloggers do – to set the record straight regarding all things concerning “new world people”, who maintain an oh so photogenic life and diverse career – all via their cellphone.  Continue Reading

EIGHT30 The fall winter 2019-2020 fashion trends Tel Aviv street style punk spirit grunge and bondage 2
ON-TREND, THE LOOK

AW2019/20 TREND REPORT

Or… Same closet – different attitude

September clearly came out of nowhere – a new season is about to start. Apart from the obvious sadness that weighs on my heart as summer ends, I found myself thinking about the never-ending periodicity of the fashion world and the constant pursuit after the next trend.

Let’s face it, the fashion and style lovers amongst us suffer from a severe “disturbance” that gets us extremely excited and filled with thrill over a new collection, which then quickly subsides in the same intensity.

Every season we walk into stores, excited over the new color schemes and patterns – attacked with the urge to head on a shopping spree because “I have nothing to wear”, then – in a moment of clarity we wonder: “why did I by this item? What on earth was I thinking?”

After that happens, we make our best effort to rearrange our closet in order to make room for the new collection. We get rid of or donate clothes that have barely been worn and “pardon” many other items “because they might come back in style one day”… And so on. In one word – madness!

Continue Reading