Monthly Archives

February 2018

EIGHT30 - dana sidi - love - valentine's day - gold
THE LOOK

LOVE AND OTHER DRUGS

Valentine’s Day is here again and with it so are the fashion magazines colored in red and pink, in an attempt to inspire us… Come on, what a cliché.

I do not know about you, but in my eyes, there are many colors that can describe love and relationships can take on different forms, so the traditional pattern is too narrow to contain them all.

So, since the percentage of men who read my blog recently rose, I decided to save my red hearts and this time write to the hearts of both sexes.

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EIGHT30 - holyland civilians - TEL AVIV STREET STYLE - zara - ata
THE LOOK

HOLY WORK

On a particularly wintry morning, the weather man reported the damage that the storm from the night before had caused and I prayed for just one hour of clear skies so I can get the shot for this post. “I’ve already had tough shooting days" I tell myself, looking worriedly at the sky, and immediately remember the love and warmth that I get from all of you when you see inspiring sights.

Maybe it's me, maybe you … or the combination of the two of us together that makes me want to be the best there is. Creative, unique, diverse and different. But what is certain, is that the relentless pursuit of integrity brings me, quite often, to the edge. To stand in the freezing cold, wind and rain in light clothes to create a fantasy or work until the wee hours of the morning on a client’s presentation. That's it, there's no peace for ambitious people ;-)

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