For the past two decades or so – Tel aviv has been my home.
The city “where no one has a day-job” and where the espresso and sushi enthusiasts reside along with the “sour faces” ;-)
The past month has been particularly Tel Avivian for me. A combination of free time and seasonal changes led to spending time in many events and product launches, so I’ve decided to dedicate this article to local creations – a celebration of Israeli fashion.
To present to you some of the designers I truly respect, and that I believe make the Fashion industry in Tel Aviv unique, diverse and different.
Congratulations! Your best friend is getting married (or your sister, brother, boss… it doesn’t really matter) you want to look stunning… but then, these annoying voices start swirling around in your head – “I have to find a unique dress. Dress?! Why a dress? All the girls are gonna wear dresses. Overalls! Yes, that's it. Tight black overalls. Black?! Probably everyone’s gonna wear black. I need color! Something fresh, interesting, stylish! And most important, it should look effortless! I have to sparkle! But I have nothing to wear!!!”