Purim (aka Jewish Halloween) is the most intriguing psychological experiment that takes place here every year.
Think about it, we all wear costumes and masks just to get free and bring our real selves to the world without filters and protections.
If we experience this liberation, joy and lightheartedness … Why isn’t every day Purim?!
I will leave the personal interpretation of filters and masks to each and every one of you, but it turns out that even with regard to fashion and design, most of us prefer our reality monotonous – yes / no, black / white.
When I came up with EIGHT30, I wanted to open the doors to my world and create a space where career women can get inspiration and ideas for integrating fashion and style into their lifestyles. Since then, just like a fine Swiss watch, I’m writing, editing, shooting and producing content for you, in the hope that it touches you. I look for the exact look that will fit into the right scene and that tells an interesting story, from a slightly different perspective… simple ;-)
To this day, I haven’t exposed my creative and work process, except for little peeks and "behind the scenes" videos on my Instagram stories (if you’re not familiar with this concept yet, click on the profile picture of my Instagram account – you’ll discover a whole world of content). Though each "innocent" image has had hours of work invested in it, thought and discussions with Nimrod my photographer and prolonged staring into the distance (I wonder if you too stare in to the distance as you ponder?).