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EIGHT30 EILAT ALEMBIKA 3A
THE LOOK, YES, WEEKEND!

Something’s cooking…

Let’s start at the end: this photo was taken shortly before sunset by my significant other, because I wanted to share with you that I’m six months pregnant and we’re eagerly awaiting the arrival of our baby girl.

As soon as the camera was turned off (how classic), we sat on a bench – facing the sea. Then, in the most surprising and unpredictable (at least as far as I’m concerned) timing, my “camera hater” pulled a ring out of his pocket – and moved me to tears.

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MIND YOUR BUSINESS

Step into my world

 

“Let’s do something Instagrammable” – that’s how the idea for the crazy elevator exhibition project I’ve been working on for the past few months came to life.

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EIGHT30 blog for Shenkar department of Fashion Design Ann Dahan Safe zone
ON-TREND, THE LOOK

SCHOOL OF DREAMS

The Covid 19 pandemic, along with the financial crisis and the combative state of mind that has spread like fire in the country lately, have pushed us all to become more practical, leaving us less time to be “dreamers”. Truly, who has the time for ambition when all around us businesses are experiencing such hardships and are closing down?!

Personally, over the past few months I’ve felt uncomfortable posting content on social media. Don’t get me wrong, escapism is awesome and is very necessary some of the time, but I certainly didn’t want to seem detached.

As for inspiration… That’s another challenging issue. Inspiration isn’t spread across newspaper pages, nor is it displayed on billboards along the Ayalon freeway.

And so, I sought out to find inspiration. Because this new day-to-day routine is here to stay (at least for the near future), and we all must “own” at least one dream or one pleasant thought, to ensure that at the end of the day – a smile is brought to our face. Continue Reading

Spring Summer 2020 TREND REPORT EIGHT30 Elemento design tel aviv Cos H&M
ON-TREND, THE LOOK

SPRING \ SUMMER 2020 TREND REPORT

The days are the days of Corona, and it seems as if we‘ve all been cast to involuntarily participate in a horror film.

I tried to think of a way to improve the atmosphere (if only slightly), because surely – there‘s only so much time one can spend reading about the progress of the pandemic?!
Optimists suggest patiently waiting for spring and the warmer days it brings, so it felt appropriate to inform you about the fashion trends that will characterize spring/summer 2020… Because masks, nylon gloves and white jumpsuits will no longer be in style, and it‘s best to stay up to date ;-) Continue Reading

EIGHT30 claro restaurant tel aviv Yael Kimelman Life By B
MIND YOUR BUSINESS

LIFE BY B

“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B, who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend!

When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start discussing business models and revenue… How can I put it… The picture changes entirely ;-)

So, I decided to invite Yael Kimelman to an indulgent brunch at Claro restaurant – as bloggers do – to set the record straight regarding all things concerning “new world people”, who maintain an oh so photogenic life and diverse career – all via their cellphone.  Continue Reading