EIGHT30, black & white, tel aviv street style, Salvatore Ferragamo, martella bags,


Purim (aka Jewish Halloween) is the most intriguing psychological experiment that takes place here every year.

Think about it, we all wear costumes and masks just to get free and bring our real selves to the world without filters and protections.

If we experience this liberation, joy and lightheartedness … Why isn’t every day Purim?!

I will leave the personal interpretation of filters and masks to each and every one of you, but it turns out that even with regard to fashion and design, most of us prefer our reality monotonous – yes / no, black / white.

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EIGHT30 - dana sidi - love - valentine's day - gold


Valentine’s Day is here again and with it so are the fashion magazines colored in red and pink, in an attempt to inspire us… Come on, what a cliché.

I do not know about you, but in my eyes, there are many colors that can describe love and relationships can take on different forms, so the traditional pattern is too narrow to contain them all.

So, since the percentage of men who read my blog recently rose, I decided to save my red hearts and this time write to the hearts of both sexes.

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EIGHT30 - holyland civilians - TEL AVIV STREET STYLE - zara - ata


On a particularly wintry morning, the weather man reported the damage that the storm from the night before had caused and I prayed for just one hour of clear skies so I can get the shot for this post. “I’ve already had tough shooting days" I tell myself, looking worriedly at the sky, and immediately remember the love and warmth that I get from all of you when you see inspiring sights.

Maybe it's me, maybe you … or the combination of the two of us together that makes me want to be the best there is. Creative, unique, diverse and different. But what is certain, is that the relentless pursuit of integrity brings me, quite often, to the edge. To stand in the freezing cold, wind and rain in light clothes to create a fantasy or work until the wee hours of the morning on a client’s presentation. That's it, there's no peace for ambitious people ;-)

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EIGHT30 - Einav Zucker - Zucker studio - tel aviv fashion designer


The rumors are that the Israeli fashion industry is a closed, competitive and alienated field.

"It's all personal!" A colleague once told me during a professional debate we had. Despite the rumors, I decided to avoid prejudices and stick to the good. I was convinced that I would meet good people along the way … Evidently, optimism is the name of the game.

One of the first women to blossom, and that was happy to cooperate with me, was fashion designer Einav Zucker, who owns the fashion brand named – Zucker. My blog was only a few months old (between you and me, there was a time when my mom and her friends were my only followers), but Einav didn’t set conditions or ask any questions. She smiled politely and invited me to her charming studio. Today, two years later, I decided to give this talented designer a place of honor in my Career Women's Club, which is a source of inspiration for me.

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EIGHT30 - Maya Negri - H.Stern - moschino - tommy hilfiger - mango - street style - tel aviv blog - israel


A month ago, customs officials stopped me at the airport.

Four in the afternoon, as I happily walked along the green path, the customs officer yelled – ”You! Come here please. Put the suitcase in the x-ray machine".

I loaded the suitcase onto the conveyor belt and burst out laughing. It was clear to me that when I opened the case the officer would be instantly embarrassment.

"Tell me, what you have in the suitcase? Do you have any diamonds?" He asked, looking harshly at the screen.

"I'll show them to you right now", I said giggling, trying to hold back my uncontrollable laugh.

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