EIGHT30, Vered Bouskila, Olympic sailor, Israeli Olympic Committee, Tel Aviv street style, Fila, Marina, Boat, sportswear
MIND YOUR BUSINESS, THE LOOK

breakfast of champions

“Coming to the beach?” Two words I have never used during a work day (…unfortunately). But there are some lucky ladies that call the beach their office and the sun their desk lamp running their career to its light.

As part of the article series about career women who inspire me, this week I decided to host an impressive woman who made the sea in to a glorious career. A real champion with awards (!!!) – Attorney Vered Bouskila, former Olympic sailor and vice president of business development and project management at the Israeli Olympic Committee. Continue Reading

EIGHT30 blog - tel aviv blog - israel blogger - street style - ss18 fashion trend - zara - H&M
ON-TREND, THE LOOK

Spring it on!

EIGHT30's guide to the key fashion trends to know about for spring/summer 2018

Good morning, spring is here!

Important existential questions like "Where do you celebrate the Passover Seder?“ Fill the air. New designs and models pop up like mushrooms after the rain and the office is handing out holiday coupons again.

So, before you rush to cash in those gift cards on pots for your mother, I've decided to share with you the list of trends you must adopt in spring – summer 2018.

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EIGHT30, black & white, tel aviv street style, Salvatore Ferragamo, martella bags,
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YES / NO, BLACK / WHITE

Purim (aka Jewish Halloween) is the most intriguing psychological experiment that takes place here every year.

Think about it, we all wear costumes and masks just to get free and bring our real selves to the world without filters and protections.

If we experience this liberation, joy and lightheartedness … Why isn’t every day Purim?!

I will leave the personal interpretation of filters and masks to each and every one of you, but it turns out that even with regard to fashion and design, most of us prefer our reality monotonous – yes / no, black / white.

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EIGHT30 - dana sidi - love - valentine's day - gold
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LOVE AND OTHER DRUGS

Valentine’s Day is here again and with it so are the fashion magazines colored in red and pink, in an attempt to inspire us… Come on, what a cliché.

I do not know about you, but in my eyes, there are many colors that can describe love and relationships can take on different forms, so the traditional pattern is too narrow to contain them all.

So, since the percentage of men who read my blog recently rose, I decided to save my red hearts and this time write to the hearts of both sexes.

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EIGHT30 - holyland civilians - TEL AVIV STREET STYLE - zara - ata
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HOLY WORK

On a particularly wintry morning, the weather man reported the damage that the storm from the night before had caused and I prayed for just one hour of clear skies so I can get the shot for this post. “I’ve already had tough shooting days" I tell myself, looking worriedly at the sky, and immediately remember the love and warmth that I get from all of you when you see inspiring sights.

Maybe it's me, maybe you … or the combination of the two of us together that makes me want to be the best there is. Creative, unique, diverse and different. But what is certain, is that the relentless pursuit of integrity brings me, quite often, to the edge. To stand in the freezing cold, wind and rain in light clothes to create a fantasy or work until the wee hours of the morning on a client’s presentation. That's it, there's no peace for ambitious people ;-)

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